Pinnacle Executive Recruiting is proud to partner with SRP Federal Credit Union and announce the search for the next Director of Marketing. This role is a full-time, onsite position located at the Administrative Campus in North Augusta, SC. The Director of Marketing is responsible for leading the credit union’s marketing strategy to drive member growth, product adoption, and overall brand visibility. Working closely with the Director of Communications, this leader ensures that all marketing initiatives, campaigns, and promotional efforts align with organizational messaging and brand communications to deliver a cohesive, member-focused experience.
The Director oversees campaign development, digital marketing, product positioning, analytics, and promotional initiatives.
Key Responsibilities
Partner with the Director of Communications to ensure cohesive brand storytelling and consistent messaging across all channels.
Advise executive leadership on marketing performance, market positioning, and emerging trends in member behavior and financial services.
Campaign Development & Execution
Plan and execute integrated marketing campaigns across digital, traditional, and in-branch channels.
Oversee creative development, messaging, and design alignment for all marketing materials.
Lead go-to-market strategies for new products, services, and member programs, ensuring effective targeting, promotion, and measurement.
Digital Marketing & Analytics
Lead the digital marketing strategy, including paid media, SEO/SEM, social media, and email marketing.
Manage analytics and performance dashboards to evaluate campaign ROI, acquisition costs, and conversion metrics.
Brand, Product, & Member Growth
Oversee product marketing, including promotional materials, value propositions, and lifecycle marketing strategies.
Budget Management & Vendor Oversight
Develop and manage the annual marketing budget, ensuring efficient and strategic allocation of resources.
Oversee vendor and agency relationships, including creative partners, media buyers, and digital agencies.
Compliance & Risk Management
Ensure all marketing campaigns and materials comply with UDAAP, Fair Lending, Truth in Savings, and other regulatory requirements.
Partner with Compliance and Risk teams to review disclosures and marketing content.
Supervisory Responsibilities
This role may oversee marketing specialists, digital marketing staff, or creative partners, and will work in close collaboration with the Director of Communications.
Education & Experience
Bachelor’s degree in Marketing, Business, Communications, or a related field required. MBA or relevant master’s degree preferred.
Eight (8) + years of progressive marketing experience, including leadership of integrated campaigns and product marketing within financial services or member-based organizations.
Please send resume and all inquiries to MaryLeonardi@Pinnacleexecs.com